Expert Interview Series Part 4: How to Repurpose, Distribute & Maximize your Expert Interviews

In the fourth episode of our five-part miniseries, host Amy Woods and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, discuss ways you can repurpose expert interviews effectively.

They discuss how to reuse and reshape interviews for podcasts, blog posts, social media, and more, covering how to pick out key moments and keep things engaging across different formats.

Whether it’s short clips, written content, or a whole series, they talk through how to plan ahead and make repurposing simple, so you’re always getting the best return from your expert conversations that fuels your strategy for months.

Find out:

• How to turn expert interviews into multiple content formats
• Why they recommend short-form video
• How to make the most of platforms like LinkedIn and YouTube Shorts
• How distribution plays a role in maximizing reach and engagement
• The importance of engagement – and why posting isn’t enough

Important links & mentions:

• The Ultimate Guide to Impactful Video Interviews https://www.content10x.com/interview-guide/
• The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy https://www.content10x.com/expert-interviews-ultimate-guide/
• How to Build a Winning Blog Content Strategy with Andy Crestodina https://www.content10x.com/322/
• How to Create Content that AI Can’t Create https://www.content10x.com/323/
• Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter