Episode 328

Expert Interview Series Part 5: Answers to the Most-Asked Questions About Content-Generating Expert Interviews

Published on: 13th March, 2025

In the final episode of our five-part series, host Amy Woods is joined once again by Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, to answer the most frequently asked questions about expert interviews.

From how long they should be to how to keep conversations on track, Amy and Hayley share practical advice to help you get the most from your expert interviews – so you can turn in-house expertise into high-value, impactful content.

Find out:

  • The ideal interview length (and why anything over an hour is a risk)
  • How often to run expert interviews and how to fit them into your content workflow
  • The biggest mistakes marketing teams make when interviewing experts – and how to avoid them
  • Why a relaxed, conversational approach leads to better expert interviews than a rigid Q&A
  • How expert interviews fit into your wider content strategy

Important links & mentions:

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

All Episodes Previous Episode
Show artwork for The Content 10x Podcast

About the Podcast

The Content 10x Podcast
Amy Woods, Founder of Content 10x, reveals strategies, ideas, tips and tricks to help you unleash the power of content repurposing!
Maximize the return from every piece of content that you create! This podcast will teach you how to repurpose your content like a pro.

Whether you're a podcaster, blogger or video content creator - creating great content is never easy. Neither is keeping up with the ever growing array of social media platforms. Content repurposing is a critical activity to ensure that your content finds it's audience and your message is heard.

Amy Woods, Founder of Content 10x, reveals everything you need to know about content repurposing in biweekly episodes released every other Thursday! Find out more at www.content10x.com

About your host