The Content 10x Podcast

Amy Woods
  • 4.9 (30)
  • MARKETING
  • UPDATED WEEKLY
The Content 10x Podcast

Maximize the return from every piece of content that you create! This podcast will teach you how to repurpose your content like a pro. Whether you're a podcaster, blogger or video content creator - creating great content is never easy. Neither is keeping up with the ever growing array of social media platforms. Content repurposing is a critical activity to ensure that your content finds it's audience and your message is heard. Amy Woods, Founder of Content 10x, reveals everything you need to know about content repurposing in biweekly episodes released every other Thursday! Find out more at www.content10x.com

  1. 1 DAY AGO

    Creating and Repurposing B2B Research & Reports

    Original research is one of the most powerful tools in B2B marketing. It’s a direct path to unique insights, fresh content, and a strong and differentiated industry presence. Host Amy Woods breaks down why original research is worth the effort, how it positions your brand as a trusted authority, and the many ways it can fuel your entire marketing funnel with high-value, repurposable content that AI simply can’t replicate. Find out: The value of original research in B2B marketing and how to choose the right topicsHow research-backed content boosts credibility and sets you apart from generic AI-generated noiseContent creation and repurposing opportunities across multiple channelsThe role of proprietary research in demand generation, pipeline growth, and industry positioningKey insights from B2B industry experts and their approach to original research and reports Important links & mentions: The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy: https://www.content10x.com/expert-interviews-ultimate-guide/ The Ultimate Guide to Impactful Video Interviews https://www.content10x.com/interview-guide/How to Build a Winning Blog Content Strategy with Andy Crestodina https://www.content10x.com/322/How to Create Content that AI Can’t Create https://www.content10x.com/323/The 4 Rs of Repurposing Research with Michele Linn https://www.content10x.com/237/7 Steps to Transform your B2B Report with Daniel Plume https://www.content10x.com/297/B2B Content Strategist Podcast https://www.content10x.com/b2b-content-strategist/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

    22 min

  2. 20 MAR

    How to Improve Your Interview Skills with Sarah Goff-Dupont

    How do you find and book fantastic experts to interview? And how can you use expert interviews to create content that stands out? To add value to our recent five-part miniseries on expert interviews, we’re bringing back a fantastic conversation from 2023 with Sarah Goff-Dupont, prev. Principal Writer for Work Life by Atlassian, executive ghostwriter, and public speaker. Sarah delivered an insightful talk at Content Marketing World in 2022, Your Words, Not Mine: How (And Why) To Spice Up Your Content With Expert Interviews, which caught host Amy Wood’s attention – so much so that she invited her onto the podcast to dig deeper into the topic. In this episode, originally recorded in early 2023 but still just as useful today, Amy explores the art of expert interviews with Sarah, covering everything from preparation to execution and repurposing. If you’ve been following our recent series, you’ll know we’re passionate about expert interviews and how they help create unique, high-value content. This episode ties in perfectly, providing a real-world perspective on how expert interviews are conducted in-house, why they’re so powerful, and how they open up a world of content opportunities. Find out: Why expert interviews are a great way to create standout contentHow to find the right experts and get them to agree to an interviewThe best way to prepare and conduct interviewsHow to repurpose an interview into multiple pieces of valuable content Important links & mentions: Sarah Goff-Dupont on LinkedIn: https://www.linkedin.com/in/sarahgoffdupont/Sarah on X: https://x.com/sarahgoffdupont/Atlassian: https://www.atlassian.com/The Ultimate Guide to Impactful Video Interviews: https://www.content10x.com/video10x-exec/Watch our Expert Interviews Miniseries on YouTube: https://youtube.com/playlist?list=PLVwaHzx-z4d5RjYsCkPsQb2CrmIRTauIL&feature=shared Listen to our Expert Interviews Miniseries: https://player.captivate.fm/collection/e9615e3d-b2fe-4895-9329-11b8cdd449fdThe Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy: https://www.content10x.com/expert-interviews-ultimate-guide/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week a...

    39 min

  3. 13 MAR

    Expert Interview Series Part 5: Answers to the Most-Asked Questions About Content-Generating Expert Interviews

    In the final episode of our five-part series, host Amy Woods is joined once again by Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, to answer the most frequently asked questions about expert interviews. From how long they should be to how to keep conversations on track, Amy and Hayley share practical advice to help you get the most from your expert interviews – so you can turn in-house expertise into high-value, impactful content. Find out: The ideal interview length (and why anything over an hour is a risk)How often to run expert interviews and how to fit them into your content workflowThe biggest mistakes marketing teams make when interviewing experts – and how to avoid themWhy a relaxed, conversational approach leads to better expert interviews than a rigid Q&AHow expert interviews fit into your wider content strategy Important links & mentions: The Ultimate Guide to Impactful Video Interviews https://www.content10x.com/interview-guide/The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy https://www.content10x.com/expert-interviews-ultimate-guide/How to Build a Winning Blog Content Strategy with Andy Crestodina https://www.content10x.com/322/How to Create Content that AI Can’t Create https://www.content10x.com/323/Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

    40 min

  4. 6 MAR

    Expert Interview Series Part 4: How to Repurpose, Distribute & Maximize your Expert Interviews

    In the fourth episode of our five-part miniseries, host Amy Woods and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, discuss ways you can repurpose expert interviews effectively. They discuss how to reuse and reshape interviews for podcasts, blog posts, social media, and more, covering how to pick out key moments and keep things engaging across different formats. Whether it’s short clips, written content, or a whole series, they talk through how to plan ahead and make repurposing simple, so you’re always getting the best return from your expert conversations that fuels your strategy for months. Find out: How to turn expert interviews into multiple content formatsWhy they recommend short-form videoHow to make the most of platforms like LinkedIn and YouTube ShortsHow distribution plays a role in maximizing reach and engagementThe importance of engagement – and why posting isn’t enough Important links & mentions: The Ultimate Guide to Impactful Video Interviews https://www.content10x.com/interview-guide/The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy https://www.content10x.com/expert-interviews-ultimate-guide/How to Build a Winning Blog Content Strategy with Andy Crestodina https://www.content10x.com/322/How to Create Content that AI Can’t Create https://www.content10x.com/323/Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

    29 min

  5. 27 FEB

    Expert Interview Series Part 3: How to Run an Expert Interview for Maximum Content ROI

    You’ve done the prep, set the strategy, and picked the experts. Now it’s time to hit record! But a great interview isn’t just about asking the right questions – it’s about creating the right environment for insightful conversations to happen. In part three of this five-part series, host Amy Woods and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, walk through what it takes to run a smooth, engaging expert interview. They cover the key steps to help everyone involved feel at ease, manage the technical side of recording, and ensure you walk away with content you can actually use. Find out: Why pre-interview warm-ups make a big differenceThe best way to handle tech checks (and why you shouldn’t skip them)How to keep the conversation flowing while making sure you capture the right contentThe key to getting content that doesn’t feel scriptedThe role of a facilitator – and when to consider having oneHow to wrap up effectively and get feedback that makes future interviews even better Important links & mentions: The Ultimate Guide to Impactful Video Interviews https://www.content10x.com/interview-guide/The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy https://www.content10x.com/expert-interviews-ultimate-guide/How to Build a Winning Blog Content Strategy with Andy Crestodina https://www.content10x.com/322/How to Create Content that AI Can’t Create https://www.content10x.com/323/Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

    34 min

  6. 20 FEB

    Expert Interview Series Part 2: How to Prepare for a Content Generating Expert Interview

    The key to great expert interviews? It all starts with the right preparation. In part two of our five-part series, host Amy Woods and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, break down how to plan, structure, and set-up expert interviews. From selecting the right experts (and interviewers) to asking open-ended questions that lead to real insights, they share what it takes to set your interviews up for success – before you even hit record. Amy and Hayley also explore how expert interviews fit into your content strategy and how upfront planning makes the whole process run smoother. Find out: How to align expert interviews with your content pillars and business goalsThe two key ‘whos’ – who to interview and who should run the interviewWhy choosing the right questions is just as important as choosing the right expertHow to help your interviewee feel prepared and confident with pre-interview prepThe must-do technical checklist: lighting, audio, internet speed, and more Important links & mentions: The Ultimate Guide to Impactful Video Interviews https://www.content10x.com/interview-guide/The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy https://www.content10x.com/expert-interviews-ultimate-guide/How to Build a Winning Blog Content Strategy with Andy Crestodina https://www.content10x.com/322/How to Create Content that AI Can’t Create https://www.content10x.com/323/Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

    26 min

  7. 13 FEB

    Expert Interview Series Part 1: How Expert Interviews Can Fuel Your Marketing Strategy

    What if your best content is already within your team, waiting to be uncovered? In this first episode of our five-part series, host Amy Woods is joined by Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, to discuss the power of expert interviews and how they unlock high-value content that AI can’t replicate. Amy and Hayley break down what expert interviews are, why they work, and how they help B2B companies create truly authentic, people-focused content straight from the voices of their in-house experts. Find out: What expert interviews are and how they add depth to your contentWho is considered an ‘expert’ in an organization – and why it goes beyond the C-suiteHow they bring authentic, people-focused stories to lifeThe many content opportunities expert interviews create (beyond just the interview itself) Important links & mentions: The Ultimate Guide to Impactful Video Interviews https://www.content10x.com/interview-guide/The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy https://www.content10x.com/expert-interviews-ultimate-guide/How to Build a Winning Blog Content Strategy with Andy Crestodina https://www.content10x.com/322/How to Create Content that AI Can’t Create https://www.content10x.com/323/Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

    14 min

  8. 30 JAN

    How to Create Content that AI Can't Create

    The question on every B2B marketer’s mind: how do you compete with AI-generated content? And should you even try? We say no – rise above it. Social feeds and Google search results are filling up with AI-generated content that is repetitive, uninspired, and simply low-quality. With the rise of commoditized content, it’s our job to create differentiated content and stand-out. In this episode of The Content 10x Podcast, Host Amy Woods explores the types of content that only humans can create – content that’s authentic, nuanced, and impossible for AI to replicate. Plus, she shares how to repurpose your content for maximum impact. Find out: Why it’s important to create content that AI can’t createThe types of content B2B marketers should focus onHow to repurpose content and make it go further Important links & mentions: How to Build a Winning Blog Content Strategy with Andy Crestodina www.content10x.com/322B2B Content Marketing Trends & Predictions for 2025 www.content10x.com/3217 Steps to Transform your B2B Report with Daniel Plume www.content10x.com/297 The 4 Rs of Repurposing Research with Michele Linn www.content10x.com/237 Livestream Repurposing: The Good, The Bad, The Ugly www.content10x.com/186 Why You Should Repurpose Your Livestream Videos with Matt Pierce www.content10x.com/176How to Repurpose a Virtual Event with Mark Huber www.content10x.com/225Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

    12 min
See All (300)

4.9
out of 5
30 Ratings

About

Maximize the return from every piece of content that you create! This podcast will teach you how to repurpose your content like a pro. Whether you're a podcaster, blogger or video content creator - creating great content is never easy. Neither is keeping up with the ever growing array of social media platforms. Content repurposing is a critical activity to ensure that your content finds it's audience and your message is heard. Amy Woods, Founder of Content 10x, reveals everything you need to know about content repurposing in biweekly episodes released every other Thursday! Find out more at www.content10x.com

Information

  • Creator
    Amy Woods
  • Years Active
    2017 - 2025
  • Episodes
    300
  • Rating
    Clean
  • Copyright
    © Content 10x 2023
  • Show Website
    The Content 10x Podcast

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