Episode 326

Expert Interview Series Part 3: How to Run an Expert Interview for Maximum Content ROI

Published on: 27th February, 2025

You’ve done the prep, set the strategy, and picked the experts. Now it’s time to hit record!

But a great interview isn’t just about asking the right questions – it’s about creating the right environment for insightful conversations to happen.

In part three of this five-part series, host Amy Woods and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, walk through what it takes to run a smooth, engaging expert interview. They cover the key steps to help everyone involved feel at ease, manage the technical side of recording, and ensure you walk away with content you can actually use.

Find out:

  • Why pre-interview warm-ups make a big difference
  • The best way to handle tech checks (and why you shouldn’t skip them)
  • How to keep the conversation flowing while making sure you capture the right content
  • The key to getting content that doesn’t feel scripted
  • The role of a facilitator – and when to consider having one
  • How to wrap up effectively and get feedback that makes future interviews even better

Important links & mentions:

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

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About the Podcast

The Content 10x Podcast
Amy Woods, Founder of Content 10x, reveals strategies, ideas, tips and tricks to help you unleash the power of content repurposing!
Maximize the return from every piece of content that you create! This podcast will teach you how to repurpose your content like a pro.

Whether you're a podcaster, blogger or video content creator - creating great content is never easy. Neither is keeping up with the ever growing array of social media platforms. Content repurposing is a critical activity to ensure that your content finds it's audience and your message is heard.

Amy Woods, Founder of Content 10x, reveals everything you need to know about content repurposing in biweekly episodes released every other Thursday! Find out more at www.content10x.com

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