Episode 203
Review, Revive, Repurpose: How to Update your Old Content
Repurposing content is all about maximizing your ROI. But many of us neglect the simplest and hugely effective way of increasing your ROI when it comes to your existing content: updating it.
Updating your content is a proven method for getting more eyes on content that already exists. There’s no going back to the drawing board or spending hours creating a new X, Y, or Z. All it takes is a little dust off, and your content could perform like never before.
In this podcast episode, I share my three-step process to rejuvenate your existing content that will save you time, improve your audience reach, and ensure your content stays relevant for longer.
Find out about:
- How updating old blog posts can increase your website traffic by 362%
- Why it’s vital to revisit your SEO and keyword strategy
- Three steps you can take to optimize and repurpose your old content effectively
Important Links & Mentions
- Episode 200, 200 Episodes, Looking Forward & 3 Strategies For
- Maximizing Content
- Databox study
- Zapier study
- Optin Monster statistics
- Episode 178, Content Library: How to Create a Content Treasure Trove for Unlimited Repurposing
- My book: Content 10x: More Content, Less Time, Maximum Results
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
To watch the video, or read the blog post, click here