Episode 290

How Your Employees Can Amplify Your Content with Bradley Keenan

Published on: 19th October, 2023

More and more, employee advocacy is becoming a niche marketing tool that businesses are utilizing to extend the reach of their content. But there is a right way and a wrong way to go about it, says Bradley Keenan, Founder and CEO of DSMN8.  

The world have moved away from what Bradley describes as ‘”employee advocacy 1.0”, where the company just use the employees to get their content out there. There is now a focus on social enablement – empowering individuals who have an interest in being active on social, to be good at it.   

Bradley joins host Amy Woods on this episode of The Content 10x Podcast to chat about the rise of employee advocacy, mistakes that business owners often make when trying to get employees to share their content, how to go about it the right way and why it works so well when you do.  

Find out: 

  • Good employee advocacy vs bad 
  • Content that works well for this purpose 
  • How to use employee advocacy to improve recruitment activity 

Important links & mentions: 

  • Bradley on LinkedIn https://www.linkedin.com/in/bradleykeenan/ 
  • Bradley’s book https://dsmn8.com/employee-advocacy-book/ 
  • Amy on LinkedIn https://www.linkedin.com/in/amywoods2/ 
  • Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) 

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

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About the Podcast

The Content 10x Podcast
Amy Woods, Founder of Content 10x, reveals strategies, ideas, tips and tricks to help you unleash the power of content repurposing!
Maximize the return from every piece of content that you create! This podcast will teach you how to repurpose your content like a pro.

Whether you're a podcaster, blogger or video content creator - creating great content is never easy. Neither is keeping up with the ever growing array of social media platforms. Content repurposing is a critical activity to ensure that your content finds it's audience and your message is heard.

Amy Woods, Founder of Content 10x, reveals everything you need to know about content repurposing in biweekly episodes released every other Thursday! Find out more at www.content10x.com

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