Why Do People Share Your Content?

The science behind why people share content is one that could be debated ad nauseam. But, as with all things that involve the human psyche, there are no hard and fast rules that will guarantee a viral post, (if only!).  

However, there are a few tricks that, when applied in the right context at the right time, work together to make your organization’s content more shareable and in turn, your employees more amenable to amplifying your message and getting your content in front of a wider, already interested audience.  

In this episode of the Content 10x Podcast, host Amy Woods relooks at some of the brilliant insights that came up in her conversation with Bradley Keenan, Founder of DSMN8, in episode 290 and dissects some of the ways we can make our content more appealing and relatable for our employees.  

Find out:  

• Why people share content 
• The golden rules when creating sharable content 
• How to create B2B marketing content employees want to share  

Important links & mentions: 

• How Your Employees Can Amplify Your Content https://www.content10x.com/amplify-your-content-with-bradley-keenan/ 
• Bradley on LinkedIn https://www.linkedin.com/in/bradleykeenan/ 
• Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) 

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. 

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