How to Build Processes to Power a Scalable B2B Webinar Program with Fidelity’s Steve Jones & Lauren Franklin

What does it take to run a truly scalable, customer-centric webinar strategy inside a large B2B organization? 

In this episode - the final episode in our B2B webinar mini-series - we go behind the scenes of the B2B webinar engine at Fidelity Investments with Steve Jones, Director of Employer Marketing, and Lauren Franklin, Senior Manager, Channel Marketing & Events Specialist.  

Their webinar program is built on structure, strategy, and serious results.  

Steve and Lauren share how they’ve built and scaled a high-performing webinar strategy that aligns with both marketing goals and customer education. From implementing a detailed 68-step planning process to navigating compliance and live delivery, Steve and Lauren offer practical insights and real-world examples that any B2B marketer can learn from. 

Find out: 

• How Fidelity structures webinar content for different B2B audiences 
• Why every webinar follows a detailed 68-step project plan 
• The power of live webinars - and how they make them work 
• Supporting speakers and scaling without sacrificing quality 
• Making webinars part of both the marketing and customer education strategy 
• Smart repurposing tactics (and how they work within a compliance-heavy organization) 
• How to optimize your webinar to adapt to sudden changes 

 Important links & mentions: 

• Our B2B Webinar Planning Playbook: https://www.content10x.com/webinar-guide/
• Marketing Webinars: The Ultimate Guide to Planning, Promoting & Repurposing B2B Webinars to Drive Growth https://www.content10x.com/webinars-ultimate-guide/
• Fidelity webinars: https://www.fidelity.com/learning-center/overview
• Steve Jones on LinkedIn https://www.linkedin.com/in/fidelitystevejones/ 
• Lauren Franklin on LinkedIn https://www.linkedin.com/in/fidelitylaurenfranklin/  
• Blog post on this topic: https://www.content10x.com/339
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/  
• Hayley on LinkedIn https://www.linkedin.com/in/hayleyevans888/  
• Content 10x: https://www.content10x.com/ 
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) 

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.  

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. 

Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter