AI in B2B Marketing: What’s Working, What’s Failing, and What’s Next

How are B2B marketing teams really using AI today?

In this episode, we kick off a brand-new mini-series reflecting on the biggest insights from our sister podcast, B2B Content Strategist. First up: AI.

After speaking with 20 leading B2B marketers, we’ve uncovered how teams are experimenting with AI, what’s actually working, and where it’s going wrong. From content creation to workflow automation, from compliance headaches to the rise of human-centric storytelling — this episode pulls together the lessons, warnings, and opportunities shaping AI in B2B marketing right now.

Find out:

• What B2B marketing teams are using AI for (ideation, drafting, proofreading, workflow automation & more)
• Why AI is seen more as an efficiency tool than a creator
• Where leaders are drawing the line: originality, brand voice, and thought leadership
• The biggest AI pitfalls — from “samey” content to compliance risks
• Which AI tools are most popular with marketing teams today
• How human-led, authentic storytelling is becoming even more important in the AI era

Important links & mentions:

• B2B Content Strategist: https://www.content10x.com/b2b-content-strategist/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• Shannon Howard on Linkedin:  https://www.linkedin.com/in/mjcrawford1/
• Martin Malloy on Linkedin: https://www.linkedin.com/in/martinmalloy-ca/
• Luba Czyrsky on Linkedin: https://www.linkedin.com/in/lubaczyrsky/
• Paul Way on Linkedin: https://www.linkedin.com/in/pkway/
• Mike D’Errico on Linkedin:  https://www.linkedin.com/in/michael-derrico/
• Matt Crawford on Linkedin:  https://www.linkedin.com/in/mjcrawford1/
• Content 10x: https://www.content10x.com/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.