Why Being Everywhere Isn’t the Goal of Content Repurposing

Is the ultimate end goal of content repurposing to be everywhere? 

Because if you’re everywhere, you will reach, connect with and convert more people…  

The truth is, while this might have been the case for our forebears, it’s not the best approach now – for you or your audience.  

There’s no doubt that you put loads of time and effort into your content. Therefore, you want that content to reach as many people within your target audience as possible, and that’s the ‘phrase that pays’ here – target audience!  

Not everyone… but exactly the people we are creating content for. 

In this episode of the Content 10x Podcast, host Amy Woods looks at why content repurposing isn’t about being everywhere, and what it is about. 

Find out:  

• Why being everywhere shouldn’t be the end goal of content repurposing 
• What the real end goal should be 
• Examples of effective methods of repurposing 

Important links & mentions: 

• Amy Woods on LinkedIn https://www.linkedin.com/in/amywoods2/ 
• Amy Woods on Twitter https://twitter.com/content10x 
• Content Repurposing for Scorecard Marketing https://www.content10x.com/scorecard-marketing/ 
• Content10x.com https://www.content10x.com/ 
• My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) 

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. 

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