Episode 235

What The Infinite Dial 2022 Findings Mean for Content Creators

Published on: 5th May, 2022

TikTok and Twitter usage are up, weekly podcast listening is down, and Amazon Alexas are the runaway favorite smart speaker…but what do these findings mean for content creators?

In this episode, we share the key takeaways from the longest-running survey of digital media consumer behavior in the U.S., The Infinite Dial 2022, and talk about how and why they should impact your content marketing.

Created by Edison Research, Wondery and ART19, the study provides keen insights into what content people are consuming, on what platforms, and how. It’s a content marketer’s data banquet!

Tune in to find out:

  • How audience’s offline behavior affects content consumption
  • Why B2B marketers can no longer ignore TikTok
  • What a decrease in weekly podcast listening really means for podcasters

Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Important Links & Mentions

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About the Podcast

The Content 10x Podcast
Amy Woods, Founder of Content 10x, reveals strategies, ideas, tips and tricks to help you unleash the power of content repurposing!
Maximize the return from every piece of content that you create! This podcast will teach you how to repurpose your content like a pro.

Whether you're a podcaster, blogger or video content creator - creating great content is never easy. Neither is keeping up with the ever growing array of social media platforms. Content repurposing is a critical activity to ensure that your content finds it's audience and your message is heard.

Amy Woods, Founder of Content 10x, reveals everything you need to know about content repurposing in biweekly episodes released every other Thursday! Find out more at www.content10x.com

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