Webinar Series Part 2: How to Plan a B2B Webinar

A successful webinar starts with a smart plan.

In part two of our webinars miniseries, Amy Woods is joined again by Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, to share how B2B marketers can plan webinars that deliver real value – and set the stage for repurposing afterwards. They cover everything from choosing a topic and format, to picking the right platform and setting goals that align with your wider content strategy.

It’s all about being clear on what your audience wants, and building from there.

Find out:

• How to set clear goals and pick a strong topic your audience will care about
• What to think about when choosing a format and platform
• Why good structure and flow matters just as much as the content
• How to keep your audience engaged during the webinar
• What to plan ahead of time to make things easier on the day

Important links & mentions:

• The B2B Webinar Planning Playbook https://www.content10x.com/webinar-guide/
• Marketing Webinars: The Ultimate Guide to Planning, Promoting & Repurposing B2B Webinars to Drive Growth https://www.content10x.com/webinars-ultimate-guide/
• B2B Content Strategist Podcast https://www.content10x.com/b2b-content-strategist/
• Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter