The Content Repurposing Customer Journey: from Mobile to Long-Form to Buying

As the way we browse the internet and consume content has changed, away from desktops and TVs to mobiles and social media, the traditional customer journey has changed too.

Businesses that aren’t shifting their focus to the preferences of mobile users and short form content are leaving behind the majority of their audience. The numbers don’t lie – more people than ever use mobile as their primary means of accessing the internet.

How can we adapt to this new customer journey and what does it look like for both businesses and customers? The answer lies in content repurposing – and definitely not in abandoning long-form content!

In this episode, I explain:

• Why you should think about the content journey your audience go on
• How content repurposing can help you create a great customer journey, starting with short-form content on mobile
• People won’t find your long form content, you need to find them first and have a plan to migrate them to it

Important Links & Mentions:

• Digital 2020 Report
• How To Spend Quality Time With Your Audience
• The Content Repurposing Mindset
• How to Turn Your Blog Post into a Multimedia Experience
• Best Of Social Media Content Repurposing Tips

To read the blog post and check out a video trailer of the episode, go to Content10x.com/134