Episode 237

The 4 Rs of Repurposing Research with Michele Linn

Published on: 19th May, 2022

Original research can be a gold-mine for content marketers. But only if you get the results you need – and repurpose them effectively.

In this episode, we ask Michele Linn, content marketing and research expert, how marketers can get the most out of their original research findings.

Michele is the co-founder and Chief Strategy Officer for Mantis Research, and shares her techniques for repurposing research findings into engaging content. She also reveals what marketers can do to set their research up for repurposing success, and shares examples of research repurposing in action.

Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Find out:

  • How story stats and inventory stats differ and why both can level-up your content strategy
  • The 4 Rs of repurposing your data and research findings
  • The biggest mistake marketers make with research projects

Important Links & Mentions

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

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About the Podcast

The Content 10x Podcast
Amy Woods, Founder of Content 10x, reveals strategies, ideas, tips and tricks to help you unleash the power of content repurposing!
Maximize the return from every piece of content that you create! This podcast will teach you how to repurpose your content like a pro.

Whether you're a podcaster, blogger or video content creator - creating great content is never easy. Neither is keeping up with the ever growing array of social media platforms. Content repurposing is a critical activity to ensure that your content finds it's audience and your message is heard.

Amy Woods, Founder of Content 10x, reveals everything you need to know about content repurposing in biweekly episodes released every other Thursday! Find out more at www.content10x.com

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