Beyond Remixing: Strategic Content Repurposing for B2B with Chris Hutchins

How do you decide what content to repurpose? What is the best type of content to repurpose? What are some of the biggest misconceptions about content repurposing? These are just some of the questions we get into with our guest on this episode, Chris Hutchins from 6sense.

Chris shares his insights on why long-form content is powerful for repurposing in B2B marketing. He emphasizes the value of remixing content to maximize return on investment and enhance team efficiencies. Chris also delves into practical strategies for content repurposing.

The episode also explores challenges and best practices in measuring the impact of content repurposing, with Chris offering candid insights into the difficulties of quantification beyond traditional metrics. You’ll also hear innovative ways to approach content creation and repurposing, focusing on strategic planning, team collaboration, and leveraging technological advancements.

This is the third and final episode in our B2B marketing leaders mini-series with Chris, Ashley Faus, and Jess Cook.

Find out:

• Why long-form written content is the best type of content to repurpose
• The power of generative AI to help with repurposing
• Why you need a repurposing process

Important links & mentions:

• 6Sense https://6sense.com/
• Boosting content velocity through repurposing with Ashley Faus https://www.linkedin.com/in/jchutchinswriter/
• How to maximize content with a small team with Jess Cook https://www.linkedin.com/in/jchutchinswriter/
• Chris on LinkedIn https://www.linkedin.com/in/jchutchinswriter/
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. 

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter