Episode 118
Repurposing Your Core Content into Companion Content
What do you do after you’ve finished watching a great TV show?
Go and find more content related to it, of course!
This is why so many TV and radio shows offer companion content – live content that you publish immediately after publishing your core content.
All the best TV shows are doing it and have been for years. Even reaction phone-ins on sports radio stations are a kind of companion content, and they’re older than old! We’ve been surrounded by companion content for decades already, but digital content creators have yet to really catch on to this concept.
I think that’s going to change very soon, and I’ve got three ideas that you can use to start creating companion content today.
In this episode, you can learn:
- What companion content is, with examples of it in practice
- How to create companion content in three different ways
- Why companion content is so useful for creators
Important Links & Mentions:
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