Optimizing Content for AI: Effective Repurposing Tactics

Are you optimizing your content for AI-powered search? In this episode of The Content 10x Podcast, host Amy Woods explores the changes to B2B marketing strategy since the rise of generative AI.

Amy discusses how AI is changing search behavior and talks through nine strategic and tactical tips for building B2B brand awareness and mindshare with gen AI tools.

This episode also touches on the balance between quality and quantity in content creation and how repurposing can help achieve both.

Find out: 

• Why (maybe) your brand should be everywhere
• Tactical tips for building brand awareness with AI
• How repurposing can help

Important links & mentions:

• How to win at gen AI search with Christopher Penn https://www.content10x.com/win-at-gen-ai-search/
• Why being everywhere isn’t the goal of content repurposing https://www.content10x.com/being-everywhere-content-repurposing/
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter