How to Effectively Repurpose your Content into a Press Release with Sally Falkow

Do you know how to create press releases in order to get your content in front of your desired audience in the newspaper, or on radio and TV?

Perhaps you’re thinking why would you do this…why bother with press releases in the digital age when we can reach so many people via social media and other means. However, getting attention in the press and knowing how to create a press release may be really useful for you and your business. What’s more, perhaps you can repurpose content into a press release so it does not take too much more time and effort, yet reaps many rewards. Interested?

In this week’s episode of the Content 10x podcast I interview Sally Falkow, an Accredited PR practitioner with the Public Relations Society of America.

We discuss:

• What press releases are
• The benefits of a press release
• How to get started with producing press releases
• Repurposing a press release into other forms of content

To read the blog post and explore other episodes, visit Content10x.com/73