How to Create Content with a Video-First Approach

Have you considered adopting a video-first approach in your marketing?

87% of marketers say video content gives them a positive ROI, according to Wyzowl. That’s up from 33% in 2015!

Trends show video content is on the rise, and many podcasters and radio shows are sidelining audio-only content.

But how does this translate into content marketing? And what are the benefits of taking a video-first approach?

In this episode, we observe how audio-only content is often taking a backseat in favor of combined video and audio, we delve into why this is and look at how content marketers can navigate this change.

Find out:

• Why YouTube is a great platform for podcasters
• How a major radio station group adopted a video-first approach
• The repurposing possibilities from prioritizing video

Important links & mentions:

• Content10x: https://www.content10x.com
• Episode 223 – How to Repurpose Videos for Social Media: https://www.content10x.com/223
• Episode 243 – 10 Types of Video Your Business Should Repurpose: https://www.content10x.com/243
• B2B Content Strategist: https://www.content10x.com/b2b-content-strategist/
• Reuters Institute Digital News Report 2021: https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2021-06/Digital_News_Report_2021_FINAL.pdf
• Wyzowl Video Marketing Statistics: https://www.wyzowl.com/video-marketing-statistics/
• My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

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