Episode 173

How 3 Ebook Downloads became 280m Podcast Downloads

Published on: 18th February, 2021

How can you give your content another chance at success?

You can’t predict what might happen when you first publish your content. It could bomb (sometimes that’s just how it goes) or it could launch you to viral fame…or anything in between.

Repurposing is a fantastic way to give your less successful content another chance. Sometimes all it takes is a fresh pair of eyes…or ears.

In this episode, part of our new "It Started With Content" series, I reveal how Jamie Morton repurposed his dad’s unknown ebook into one of the biggest podcasts in the world, "My Dad Wrote A Porno."

Find out about:

  • How three friends repurposed an unknown ebook into a podcast phenomenon
  • Why your original piece of content might not be its most successful iteration
  • How creativity and open-mindedness can help your content reach its full potential

Important Links & Mentions:

To watch the video, or read the blog post, click here.

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About the Podcast

The Content 10x Podcast
Amy Woods, Founder of Content 10x, reveals strategies, ideas, tips and tricks to help you unleash the power of content repurposing!
Maximize the return from every piece of content that you create! This podcast will teach you how to repurpose your content like a pro.

Whether you're a podcaster, blogger or video content creator - creating great content is never easy. Neither is keeping up with the ever growing array of social media platforms. Content repurposing is a critical activity to ensure that your content finds it's audience and your message is heard.

Amy Woods, Founder of Content 10x, reveals everything you need to know about content repurposing in biweekly episodes released every other Thursday! Find out more at www.content10x.com

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Amy Woods