Episode 199
Finding Your “Secret Sauce” Content
How does your business stand out from its competition?
Even if the products and services you offer are completely unique, it likely won’t be this way forever…but one thing always will be – your brand.
How you communicate what your business stands for can have a huge impact on potential clients. It may even be the difference between them deciding to work with you or your competitors. So, even if you offer similar products or services as another business in your industry, there’s one factor that will differentiate you from the rest…your secret sauce, your content.
In this episode, I’m sharing how to find your brand’s secret sauce and use content to give people a taste of your business.
Find out about:
- A quick exercise to define your business’s secret sauce
- The big brand lessons you can apply to your content
- How to create your brand’s “secret sauce” content: the recipe to help you stand out from your competition
Important Links & Mentions
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To watch the video, or read the blog post, click here.
