Engagement Metrics: How to Find Out if People Actually Consume your Content

There are lots of different metrics that can help us to understand how our content is performing. But, some metrics are far more insightful than others; they are the engagement metrics that share an insight into our audiences’ behavior beyond the download, subscribe or follow.

These metrics help us to work out if people are actually consuming our content…in other words if they care and if they will go onto take the action that we desire.

How do we find out whether our audience is listening, watching or reading all of our content? If clicks, views and downloads don’t tell us the whole story, what does?

I’m going to share the best engagement metrics for podcasts, video, email and social media. Once you have the important metrics, you can take steps to improve your content, focus on what your audience loves and even figure out what content to repurpose!

Find out about:

• What metrics tell you whether your audience are engaging with your content
• The best metrics for podcasts, video, email and social media
• How you can use these metrics to improve your content

 

If you want to listen to the full podcast episode or read the blog post, click here.